THE annual Great Vic Bike Ride will make its way through the Wimmera next year.
The nine-day bike riding holiday commences in Rainbow and riders will make their way south, weaving through the open landscapes and taking in the Silo Art Trail while en route to Great Western.
The 532 kilometre journey is expected to attract over 3,000 people.
Each year, seasoned campaigners and new riders come together to share three, five or nine days of camaraderie, camping and cycling through some of the most picturesque pockets of the State.
This year cyclists rode up to 652km over 10 days starting in Torquay and making their way across to Robe, South Australia.
In 2020 participates can choose from three ride options as they explore the Silo Art and the Grampians.
The cycling festival pedals to a new town each day, setting up camp where people can enjoy entertainment and activities including live music, comedy, yoga, an outdoor and cinema.
Grampians Tourism Chief Executive Officer Mark Sleeman said the bike ride creates the ideal opportunity to promote the Grampians and surrounding regions.
“It’s probably one of the largest events of size and duration we’ll see in the region,” Mr Sleeman said.
“It’s going to be a massive economic boost for some of the smaller communities through the region, it’s really great event from our perspective.”
Mr Sleeman said with visitor numbers continually increasing every year, this event will likely create more interest in the region.
“With the elevation of the Silo Art Trail and the Grampians, our region’s have received 15 percent growth in visitor numbers every year. It’s a shining light from a visitor experience in our key markets and that’s one of the reasons they’ve identified this as the location,” he said.
“It’s important to bring people back after the event. The stats we’ve seen is the people who return to these destinations after they’ve gone on a bike ride is extremely high, so not only you get the benefit during the ride but you also get return investment with another holiday in the region.”
He said with the help of consolidating partners they were able to secure this event in the region.
“A lot of work went behind the scenes in securing this event, it didn’t just happen by chance,” he said.
“We’ve been able to bring our local government partners together to ensure this is going to happen. We’ve got Hindmarsh Shire Council involved, Horsham Rural City Council, Northern Grampians Shire Council, Southern Grampians Shire Council, plus Grampians Tourism to secure this event.”
Bicycle Network General Manager of Events Rebecca Lane said the Grampians region was a solid choice for the 2020 ride.
“The 2020 Great Vic has an exceptional mix of scenery, art on a grand scale, wildlife, wineries and the awe-inspiring Grampians National Park,” Ms Lane said.
Grampians Tourism is encouraging groups from Hong Kong, New Zealand, Germany and International students to take part.
The ride starts Saturday November 28, 2020 and includes an overnight stop in Rainbow, Brim, Horsham for two nights, Halls Gap for two nights, Dunkeld and Pomonal with a finish in Great Western.