General News
26 November, 2025
Black Friday kicks off Christmas shopping close to home
With Black Friday now the first major milestone of the local festive shopping season, residents are being urged to keep their spending close to home and support the businesses that sustain the Wimmera and Mallee.
To read our Black Friday eEdition, visit https://www.wimmeramalleenews.com.au/black-friday-sale-2025.
Across the Wimmera and Mallee, businesses of all sizes are using the week to launch festive deals, showcasing products and services locals are looking for ahead of December.
This year’s Black Friday guides showcase a wide range of discounts and gift ideas, giving shoppers the chance to get ahead on Christmas lists while supporting the businesses that keep our communities running.
Wimmera Mallee News general manager Clint King said Black Friday has become the unofficial start of Christmas buying, urging shoppers to keep their spending in the region.
“Over the past few years, the Black Friday sales period has grown from a one-day rush into the first major milestone of the local Christmas shopping season,” he said.
“I encourage all of our readers to take advantage of the great deals they’ll find in our Black Friday guides.
“Whether you’re treating yourself or picking up something special for family and friends, the message is clear: stay local and make the most of what the region has on offer.”
Local stores, producers and service providers form the backbone of daily community life.
They support not only their hometowns but the wider region, offering knowledge, service and familiarity that larger operators simply can’t match.
These businesses employ local people, support local suppliers and reinvest their profits back into the community.
Many owners live here too, strengthening their connection to customers and reinforcing the value of spending close to home.
Shopping locally during Black Friday also means access to products chosen specifically for this region, not a national sales plan.
It keeps travel to a minimum, reduces freight impacts and allows people to browse unique offerings shaped around local needs and tastes.
Money spent locally continues to circulate locally, supporting everything from neighbouring shops to trades, hospitality and community services.
As the festive season begins, that flow-on effect is one of the most direct ways to strengthen the region’s economy.
As Black Friday signals the start of Christmas shopping, residents are encouraged to explore local deals, enjoy the savings and back the businesses that support the Wimmera and Mallee all year round, starting right here at home.