General News
1 April, 2025
Rainbow farmers adopt smart tech
Farmers in Rainbow took a deep dive into the future of smart farming last Wednesday, March 19, at an ag-tech event hosted by Rainbow and Districts Community Landcare Group in partnership with INCYT.
More than 15 local growers attended the session, eager to learn how new technology can streamline farm operations and improve decision-making.
“We’re seeing a huge shift in agtech,” said Katie Churchill, Operations Manager at INCYT.
“Farmers need smarter, more connected solutions, especially with the 3G network shutdown,” she said.
“This event helped them see what’s possible with real-time monitoring and automation.”
Farmers explored INCYT’s latest tools, which provide a ‘cockpit view’ of the farm, displaying real-time data on diesel levels, soil moisture, frost risks, and equipment locations in a single platform.
INCYT staff highlighted the Mobile Frost Detection System, the Portable Hay Baling Conditions Sensor, and the Maverick Spray Advisory as standout solutions for local growers.
“These tools don’t just collect data, as they help farmers make faster, more informed decisions,” she said.
“Whether it’s knowing the best time to bale hay or spotting frost risks before damage occurs, this technology delivers real value.”
INCYT also reassured farmers that older monitoring systems won’t become obsolete.
“We stand by our ‘No Sensor Left Behind’ commitment,” Ms Churchill said.
“If you’ve invested in early agtech, we’ll help assess its compatibility and ensure you get the most out of your system.”
The Rainbow session was part of INCYT’s Wimmera and Mallee roadshow, with similar events in Horsham, Birchip, Warracknabeal, and Sand Hill.
As interest in smart farming grows, INCYT is expanding its Victorian team and hiring more local staff to support farmers.
“We want to keep working with growers in the region,” Ms Churchill said.
“Smart farming isn’t just about saving time; it’s about building resilience and securing the future of agriculture.”